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A personalised coaching program that removes the guesswork giving you the exact blueprint to fuel your body, train with purpose and progress so you finally build the lean, defined physique you've been working towards.

You lift weights. You track your food. You're consistent AF.

Now it's time for your body to reflect that.

You've been putting in the effort for months (ok years...)

You know strength training is important.

You track your food - even if the weekends are a bit hit and miss.

You prioritise high protein, get your 10k+ steps.

You're known as "the healthy one" amongst your friends.

You've done the 8-week challenges. The clean eating resets. The generic plans that told you what to eat but never why.

You understand that body transformation takes consistency - and you're willing to put in the work.

But when you look in the mirror...

Your body isn't reflecting all that effort.

You don't have the lean, defined physique you've been working towards.

You lose a few kilos... but somehow always end up back where you started.

You feel fitter and stronger... but you're still not seeing the shape and definition you expected.

And deep down you wonder...

Is it my age?

Is my metabolism broken?

Is a toned physique just not possible for me?

You're not lazy, unmotivated or inconsistent.

And the good news is...

You're definitely not broken.

Here's where most women go wrong...

For years we've been taught that the answer is:

Eat less. Move more.

Lose more weight.

So most women approach body transformation with a fat loss mindset.

They stay on low calories for months - even years.

They fear eating more.

They rush through maintenance.

They try to get toned without training properly or fuelling their body.

And they wonder why they never achieve the lean, defined physique they're working so hard for.

The truth is...

Fat loss is just one phase of body transformation.

Not the whole journey.

And the strategy that helps you lose fat isn't the same strategy that helps you maintain your results or build shape.

WHAT'S POSSIBLE

WHEN YOU FOLLOW THE RIGHT STRATEGY FOR YOUR BODY

EVERY SUCCESSFUL BODY TRANSFORMATION

MOVES THROUGH THREE PHASES:

BUT NOT EVERYONE SHOULD BEGIN IN THE SAME PHASE...

Two women can have exactly the same goal

but have completely different starting points and

need completely different roadmaps to get there.

So where do YOU begin? 

Inside LEAN BODY BLUEPRINT we don't guess... PRIMER COMES FIRST

HERE'S HOW IT WORKS:

You complete a detailed onboarding form:

Training & dieting history, current nutrition & workouts, lifestyle, what's worked, what hasn't - so I understand exactly where you're starting from before we do anything else.

We begin your primer phase:

Most people skip straight into a deficit without a solid foundation - and that's why it stalls or fails. Inside your Primer Phase (typically 1–4 weeks, sometimes longer depending on your dieting history), we find your true maintenance intake, build a strong and responsive metabolism, and dial in your training, movement and recovery.

We get clarity on what phase your body needs next:

Everything we learn during Primer reveals the right next phase for your goal and your body - not a generic starting point.

I finalise your Blueprint:

Your personalised roadmap and timeline through all phases - built around what we've actually learned about you and your lifestyle.

No guessing. No generic plans.

No jumping straight into another calorie deficit because that's what you've always done.

Instead a personalised coaching plan built around your body, starting with the foundation most people skip.

YOUR TRANSFORMATION IN PHASES

For when the focus is losing body fat strategically, without tanking your energy or your metabolism.

Inside this phase, you'll learn how to:

✔ Drop LBs in a structured deficit with adjustments along the way to keep progressing

✔ Protect your muscle mass and metabolism so you get leaner, not just smaller

✔ Fuel your body to manage energy, hunger and hormones - no crash diets here

✔ Navigate weekends, events and holidays so you aren't putting your life on hold in the process

For when it's time to lock in your results, take a break from fat loss or learn the art of balance.

Inside this phase, you'll learn how to:

✔ Find your optimal maintenance where you feel, look and perform your best

✔ Integrate a level of balance and flexibility that allows you to maintain and live your life fully

✔ Protect results you've already worked for without fear or sudden fat gain

✔ Step off the endless diet treadmill, for good

For when you're ready to build muscle, get stronger & create your next level of definition.

Inside this phase, you'll learn how to:

✔ Dial in your training progression and intensity to build muscle

✔ Track strength and shape changes, not just the scale

✔ Eat enough to actually grow, without unnecessary fat gain

✔ Recover properly between sessions to maximise muscle growth

All of these phases will be part

of your transformation journey.

The order you approach them in...

and how many times you go through these phases...

will depend on your body, your goal and your starting point.

HOW COACHING IN LBB WORKS:

LBB is personalised coaching, delivered inside a group setting - built around your Blueprint.

Coaching, Check ins and Support every single week. 

You'll have a designated check in day each week to receive personalised feedback, coaching and adjustments from me inside the community. Plus regular Q&As to help navigate challenges and fine-tune your approach and a private community of women working towards the same goals as you. Transforming your body is so much easier (and more fun) when you're not doing it alone.

Nutrition, built around your body, goals and life.

Custom calorie and protein targets - or full macros, depending on your experience level - based on your starting point, your training and your lifestyle. You'll learn how to hit your targets across all seven days - including weekends, meals out and travel - so consistency doesn't mean saying "no" to a life.

Structured Strength Training with a purpose. 

No more winging it. Choose from 3 or 4 strength workouts per week, with gym and home options available. You'll track your lifts in my app so you're not just exercising, you're training with progression and intensity to build and retain lean muscle.

Education - so you learn the WHY behind the what.

Dive into the bitesize education videos on nutrition, training and strategy so you understand exactly what's creating your transformation. From building meals and adjusting targets to the mindset you need for success in each phase, these trainings will give you the tools to take control of this area of your life for good.

Progress Tracking & Adjustments as you go.

Body transformation is about more than the number on the scale. You'll learn how to track progress using data that actually matters so we can monitor your results each week and know exactly how to adjust your blueprint to keep the wins coming.

WHY WE TRACK DATA 

If you're not assessing, you're guessing.

That's true for you - and it's true for me as your coach.

Inside Lean Body Blueprint, you're not just handed a training and nutrition plan and left to hope it's working.

We track the metrics that actually tell us if it is.

The Core 4 are our priority targets always:

Your calories, your protein, steps and training.

Then we use scale weight trends, weekly measurements, photos & biofeedback to see how your body is responding week to week.

This isn't about becoming obsessive over numbers. 

It's about giving both of us the information we need to know exactly what's working, what isn't and what needs to change to keep you progressing - so your Blueprint gets adjusted with precision and your results compound.

NOW IT'S YOUR TURN...

PERSONALISED GROUP COACHING PROGRAM

Weekly Coaching & Check Ins with Cathy

Personal Blueprint Mapping out your Transformation Journey

Customised Nutrition Targets with Adjustments

Structured Strength Training Program (Home or Gym)

Cardio Protocols Based on Your Goals and Phase

Macro Meal Builder + Recipe Ideas

Weekly Q&As for More In-Depth Support

Bitesize Education Videos & Resources

Private Community to Connect with Other Women

App Access for Workouts & Progress Tracking

$137 / MONTH

3 MONTH MINIMUM COMMITMENT

Priced in USD

THIS ISN'T A QUICK FIX

Real body transformation takes way longer than a 6 or 8-week program can give you (think months and years, not weeks).

Three months is the minimum commitment inside LBB - because that's genuinely the least amount of time it takes to move through Primer, get your Blueprint dialled in, start making progress and learn the why behind the what.

But 3 months isn't the finish line. It's the foundation.

After your initial commitment, you can continue in LBB on a month-to-month basis for as long as you want.

Many women have been part of LBB for 12 months+ - firstly because they love the results and support - and secondly, that’s how long it takes to move through a full transformation cycle - fat loss > maintenance > build muscle > repeat.

If you're looking for a dramatic transformation in a few weeks - LBB isn't the right fit for you.

But if you're ready to actually finish what all your effort started - let’s get to work.

HEY, I'M CATHY

For years I was doing allll the things.

Eating clean. Working out 5-7 x wk. Being super disciplined.

Yet never quite achieving the lean, toned physique I was working so hard for.

Everything changed when I stopped treating fat loss as the answer to every problem and started understanding how body transformation actually works.

I learnt how to move through phases to lose fat, build muscle, keep my results... and then progress them further.

Not only did this enable me to get in the best shape of my life at 43 - I actually enjoyed the journey to get here instead of feeling miserable on restrictive diets and exhausting myself with workouts that weren't even producing results!

Now I help women create the body they’ve wanted for years without fads, extremes or putting their life on hold.

Lean Body Blueprint is designed to give you the strategy, coaching and education I wish I'd had years ago and I can't wait to support you on this journey.

FAQs

Hit the apply button on this page. This quick application will help me determine if my approach would be a good fit for you and your goals. You can expect a reply from me within 24 business hours with current enrolment options and details.

Real, lasting change takes time - and 3 months gives you the MINIMUM time needed to properly understand the education, make headway with the blueprint, learn to fuel your body, dial in your training and see results that actually stick.

But most women in LBB don't stop at 3 months. They choose to continue because they're finally seeing the progress they've been chasing for years. In fact, most of our members have been with us for 8+ months because they love the ongoing support and accountability.

After your first 3 months my intention is you have the knowledge you need to go alone if you choose, but you can stay for as long as you like and continue on a month-to-month basis because sustainable transformation is a lifestyle shift that deserves ongoing support.

  • Weekly check in and feedback with Cathy inside the private FB community so you know exactly what to do.

  • Personalised nutrition plan based on your body, goals and lifestyle and adjustments to keep progressing.

  • 3 or 4 x week structured strength training program (home or gym) that progresses through phases.

  • Education modules teaching you how to fuel, train, monitor progress, and adjust.

  • Weekly live Q&As to get your questions answered in-depth and work through any challenges.

  • Private Facebook community for coaching, daily support and accountability.

  • App access to log your workouts and track progress.

Definitely. This program is designed for women who are already putting in the effort but aren't seeing the results they feel they should be getting.

The goal is to help you align your training, nutrition and strategy so your results finally reflect your effort.

Nope. Your targets will evolve as your results do.

I'll review your progress every week as part of your check in and make tweaks when needed as we move the different phases. This means you’ll always know how to move forward, instead of second-guessing or stalling.

Not at all. After your first 12 weeks, you can continue on a monthly rolling membership.

Many women stay for months (even over a year) because they love the accountability, community and ongoing results.

But you’ll also leave with the skills to continue on your own if you choose.

Yes. Tracking your food is a requirement of the program because it's how we stop guessing and start creating more predictable results.

Depending on your goal and experience level, I will recommend tracking calories and protein only or full macros.

We'll choose the best approach for your results and lifestyle.

Yes - as long as you're willing to learn.

I can teach you how to track properly, but you need to give yourself time to practice and be okay with being a beginner.

Like any skill, it gets easier with repetition.

Because you choose the food you enjoy to hit your targets, it works whether you’re vegetarian, dairy-free, gluten-free or anything in between.

You’ll never be told to eat foods you don’t like or have a list of 'good' and 'bad' food - this is about building a way of eating that works for you and having a healthy relationship with food in the process.

Perfect - because that’s real life! You’ll learn how to plan around events, weekends away or holidays so you don’t lose progress.

The Primer, Maintenance and Lean Build Phases are all focused on maintenance calories and we also use strategic diet breaks in the fat loss phase to give you more flexibility when needed.

Nope. You’ll be eating real, everyday food from your local supermarket. No fancy supplements or specialty stores needed.

For most women, groceries cost about the same as they already spend - sometimes less, because there’s less guesswork and waste.

Flexible nutrition means nothing is off-limits.

You’ll learn how to enjoy meals out, treats and drinks in moderation while still making progress but I still always encourage a focus of 80%+ whole foods with fun foods sprinkled into the rest because I want you to look, feel and perform your best.

The fat loss phase DOES require more restraint and aligned choices but not extreme restriction.

Nope - you can choose to train either in a gym or at home, as well as a 3 or 4-day training split.

If you’re training at home, you’ll need access to a good range of dumbbells. Adjustable dumbbells that go up to 20kg+ (or a full set) are recommended so you can continue progressing your weights over time, which is key for building muscle and getting stronger. This one from Amazon is a good option in terms of affordability and reviews. If you're in Australia, this one is a great low budget option.

Gym training does allow for more variety due to access to equipment, but you can get great results in both settings as long as you apply progressive overload and train with enough intensity.

Not if they're your primary form of strength training.

If your goal is body transformation, you'll get much better results following a structured strength training program built around progressive overload.

Depending on your goal, we may be able to keep one or two cardio-based classes in your week, but structured strength training in a gym or at home will need to become the priority.

Each week you'll complete a check-in form to review your progress, wins, challenges and ask any questions.

I'll review everything and provide personalised feedback inside the community along with support and any adjustments needed to keep you moving towards your goal.

This is a high level group coaching program - you won't be left to figure things out yourself.

  • You'll have a weekly check in with me inside the community where you share how your week has gone and I give you individualised feedback on anything to focus on and adjust for the next week

  • You can also as as many questions as you need during the week inside the private Facebook community - I'm in the group Monday–Friday answering questions, coaching and supporting you.

  • Weekly Q&As with me where I answer anything that needs more depth - this is recorded so you can watch it any time.

  • A full education portal with bitesized training videos on all things nutrition, training, lifestyle and mindset to set you up for success.

There is so much support available for you - your role is to prioritise your check ins, take action and ask for coaching whenever you need it.

If you want more support at any time you can also book a one private 30 minute call if you'd like some extra support. These calls are available at an additional cost and are a great way to get personalised guidance when you need it.

No - this is personalised coaching delivered in a group environment.

Your nutrition targets will be individualised to you.

Your weekly check-in feedback will be personalised.

All coaching, support and communication takes place inside the private community.

Commitment: LBB is a 3 month minimum commitment - change takes time and this ensures you get the full experience.

Payments: Payments are monthly. After your initial 3 months, you will have the option to stay on a monthly rolling basis for as long as you like.

No refunds: This is a coaching service with instant access to resources and support so there are no refunds whether you pay upfront or monthly.

Your responsibility: I provide the tools, structure and support - but your results depend on taking action and following the process. You cannot expect the best results if you don't follow the instructions or only show up 50%.

If you have any questions that aren't covered here,

send me a DM on IG @cathymortonfitness and let's chat.

READY?

Let's build your most confident body, one phase at a time.

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